Its the Name
of the Game
From the moment humans began to think and reason, they recognized the need to communicate and record their thoughts. It began with grunts and hand gestures and somehow evolved to crude, iconic depiction on wall caves.
Today, despite all the technological advancements in the print and electronic media, cell phones and the Internet, communication has not advanced beyond the basics of formulating thoughts, encoding them and relaying them to others.
In the world of commerce, however, communication has a broader mandate. Business communication must not only convey information, it must also influence and it must do so cost effectively.