|How Well Work
Before we create, we analyze. That means we begin by fully understanding the environment in which your communication needs to succeed. Not only the opportunities, but the problems as well. Not only the strengths, but also the weaknesses. Not only the intended message receivers, we also delve into the noise, distraction and the counter-messages that hinder reception.
Then we create.
If its a press release, we create journalistically. If its literature, we create explanatorily. If its a newsletter, we create engagingly. If its an ad, we create persuasively.