Helpful Links

American Marketing Association www.marketingpower.com
FREE Guides and Webcasts from Marketing Experts Tactics for Low-Cost Promotions Free Archived Webcast Critical Elements to Enable Value-Based Selling by Reed.

Direct Marketing Association
www.the-dma.org
You’ll learn how to understand and apply relevant customer data from your database and how to align that information with the marketing decision making.

KnowThis: Marketing Virtual Library www.knowthis.com
KnowThis.com contains a wealth of marketing and related information, articles, tutorials, news and other resources for professionals, academics and students in the field of marketing

Guerrilla Marketing Online
www.gmarketing.com
Guerrilla Marketing Online is a weekly online magazine for small business, entrepreneurs, sales people and marketers of all kinds.

Business Marketing Association www.marketing.org
Serves the professional, educational and career development needs of business-to-business marketers.

ClickZ Internet Marketing
Solutions for Marketers
www.clickz.com
Learn how to create successful Internet marketing campaigns. ClickZ has expert advice about Internet marketing, email, brand and search engine advertising

About Marketing
www.marketing.about.com
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market your product or company.

Internet Marketing Center®
www.marketingtips.com
A list of valuable resources highly recommended by The Internet Marketing Center, Marketing Terms.com
Internet Marketing Reference
www.marketingterms.com
Marketing Terms.com Internet marketing reference and index of the best sites & articles on Marketing and Internet Marketing

MarketingProfs - Marketing Concepts
and Strategies
www.marketingprofs.com
Visit MarketingProfs.com for the latest techniques and provocative commentary on today’s marketing concepts and strategies.

MarketingSherpa.com : Practical News & Case Studies on Internet Marketing
www.marketingsherpa.com
100% exclusive news includes offline marketing that drives site traffic. Updated weekly

Advertising Age
www.adage.com
The preeminent advertising/marketing magazine. Contains latest news and frequent study results.

Advertising
www.advertising.about.com
A resource for everything advertising. Weekly feature articles, in-depth coverage of the latest advertising .news and events

The Ad Council : Leading producer
of PSAs since 1942
www.adcouncil.org
Public Service Advertising That Changed a Nation. The Ad Council’s recent social
impact report chronicles the extraordinary impact of many of the Ad Council’s.